This session explores how strong spa brands are built—from purpose and positioning to menus, rituals, and the guest journey. Attendees will gain practical tools to define their unique edge and design experiences that are cohesive, distinctive, and deeply resonant.

Margaret Lora, Co-Founder, WOW Wonders of Wellbeing

This class is complimentary with the purchase of your Premiere Anaheim show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.