Welcome to The Science of Beards, an in-depth educational experience designed to empower barbers, stylists, and grooming professionals with real-world beard knowledge. Led by the team behind Beard Octane — one of the nation’s leading handcrafted beard care brands — this class breaks down the why behind the what of beard care.

Learn the biology of beard growth, the science of ingredients, and the proper techniques for cleansing, conditioning, and maintaining healthy facial hair. We’ll cover product formulation fundamentals, common grooming myths, and best practices for elevating your clients’ beard game from average to elite.

Whether you’re a seasoned barber looking to boost your retail sales or new to beard services altogether, this course will leave you confident in your ability to educate clients and recommend the right products every time.

Key Topics Include:

• Understanding beard hair structure and growth cycles
• How carrier oils and natural ingredients impact beard health
• Proper washing, conditioning, and hydration techniques
• Troubleshooting common beard issues (itch, dryness, dandruff, etc.)
• Turning beard services into profitable retail opportunities
• Get ready to bridge the gap between art and science — and take your grooming expertise to the next level.

This class is complimentary with the purchase of your Premiere Anaheim show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.