Sherry Ratay Inc
Sherry Ratay is an internationally acclaimed, celebrity colorist, award-winning color expert and salon owner. Sherry travels all over the country to train and educate other professionals; she has had the pleasure and opportunity to make people look and feel beautiful for the past 20+ years. Although she owns her own luxury salon in Central Florida called Salon Ratay, she continues to intensely train with all the major manufacturers in hair color and further her education. Sherry enjoys the science behind hair color, which has allowed her to stand with several companies in their development of different hair color lines. Sherry’s passion for education does not stop there. Along with being well versed in teaching all the other hair color lines, Sherry has decided to dedicate her career to hair color. As a respected professional in the community, Sherry’s advice has been attributed in Vogue, Salon Today, American Salon, Modern Salon Magazine, and Central Florida Lifestyle Publications. She has also been featured in Orlando Magazine, as the #1 Hair Colorists for women and men in the Central Florida area. As the Ratay brand develops, Sherry educates across the country and at Salon Ratay in group format as well as one-on-one.
Sherry
Ratay
Date
This informative, setting will teach you the WHY’S to Balayage and Root Shadow. Learn the difference and importance of choosing the proper tools to create the perfect balayage. Hair painting free hand and foil painting, when to choose one technique over the other and which bleach to use for the application of choice. No teasing needed as I will help you understand the importance of light and dark, remember, without depth you cannot create dimension or balance within the hair. Root shadowing is a fantastic technique that gives hair both depth and additional color intrigue, to soften the blonde closest to the scalp area to create the look of a soft sexy blonde. The transition from one formula to the next to create the continuous look from a darker to lighter shade down the strand of the hair without noticing the color transition. Understand the critical differences between shadow root with a demi acid hair color and a demi alkaline hair color - the visual difference is unbelievable. We will conclude with understanding the lines of design which will help you see when to place lightness or darkness on a particular line, rather it be horizontal, vertical, or diagonal and understanding the visual difference.
THIS IS A PAID WORKSHOP & REQUIRES REGISTRATION:
Seats are limited! Sign up for this workshop during your show pass registration. REGISTER NOW »
Workshop add-ons are available after selecting your show pass.
Already registered and want to add this workshop?
Access your registration dashboard directly from your confirmation email. Search for an email from premiere@compusystems.com to locate your dashboard link.
If you remember your login details (email & password), you can access your dashboard here.
Once you're logged in, navigate to the “Workshops & Competitions” section and click “Edit”. From there, you can search for the workshop, make your selection, and ensure that you save to confirm your spot.
Need help purchasing your show pass or adding this workshop?
Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

A client relies on you to know what would best fit all of their features and in this class, Sherry will be talking about skin tone, eye color, personality, existing hair color, color tones, underlying pigment in the skin, verbiage, reading personality, body language and even the initial handshake.
The perfect client consultation include:
- Physical features: texture, skin tone, eye color, natural level, desired level
- Emotional factors: day to day life, exercise habits, how often they wash, style and blowdry
- Photo for inspiration
The way to get your client to say yes to your execution:
- Being confident in your ability as a stylist to understand what you are doing. Knowing the proper fundamentals of haircolor and hair care will give you the confidence to put your clients mind at ease.
Are you missing your clients’ signals?
- Body language: arms crossed, not interacting, short answers – they might be nervous! Having a new stylist can be scary especially if you’ve had a bad previous experience. Understanding and responding correctly to their language is important.
How the consultation doesn’t end after 15 minutes – it’s the entire process:
- In the end, if they are not happy it is important to keep your composure and not let it affect your emotions. Knowing and accepting that not everyone will always be happy and that you will make mistakes is the key to growing. Understand your mistakes and learn from them rather than have a poor attitude about the client.
This class is complimentary with the purchase of your Premiere Anaheim show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.