Expert Color Solutions
Elaine Travis is a pioneer in the beauty industry and one of the first independent educators to bring hair education online. As a brand-free, independent voice, she has spent her career helping stylists cut through the noise and master what matters most: confidence behind the chair. With 36 years as a salon owner, Elaine understands firsthand the challenges stylists face every day. Her specialty is breaking down the complexities of hair color formulation and corrective color into simple, repeatable systems that work. Known for embracing technology and leading innovation in the industry, Elaine now blends her expertise in hair color with the power of AI and digital tools to help stylists future-proof their careers and stand out in a competitive market.
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What if your foil placement could do the heavy lifting for you? In this look-and-learn session, Elaine Travis reveals two of her most effective specialty foil strategies: Flat Foils, designed to tackle corrective color challenges like banding and patchiness, and Butterfly Foils, a stunning method to support seamless silver transitions. Using real client photos and step-by-step visuals, Elaine breaks down the “why” behind each technique so you can confidently use them in your own salon. No live demo — just practical, proven placement strategies that transform your results and your confidence.
This class is complimentary with the purchase of your Premiere Anaheim show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.

Gray is no longer something to hide — it’s something to celebrate. In this timely class, Elaine Travis takes you inside the modern approach to gray services, showing you how to confidently navigate coverage, blending, and full silver transitions. Learn how to identify what your client really needs, from seamless low-maintenance blending to long-term transition strategies. Elaine will share her favorite formulas, techniques, and corrective solutions for stubborn dye build-up and banding, plus consultation and pricing tips that turn gray services into one of your most profitable offerings. You’ll leave with the clarity and confidence to lead clients beautifully through every stage of their gray journey.
This class is complimentary with the purchase of your Premiere Anaheim show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact customerservice@premiereshows.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.